As you look around at friends and family, the random fellow citizen, you will notice the steady flow of lost jobs, the lack too of a sense of hope accompanies this.
A common rhetorical question on news shows or during conversation is what can I do?
The common answer is to buy Irish, and while this plays an element there is potentially more to this idea.
The temptation is always to buy what is cheapest and where an Irish product is among the best and of good value then it is a sensible to choose this product thereby supporting jobs.
Think the idea through a bit further and think of every service you have, be it utility or TV service, insurance etc.
Is it reasonable to think that you will choose to support the service that has it service centres largely in Ireland.
Business follows the money and if business knows you will support companies to keep jobs in the country over those that send them abroad then they will come round.
Fair enough there is reason for some exceptions but by and large if we choose a product or service that was either created in Ireland, produced in Ireland and serviced in Ireland then we can each play our part in our countries recovery.
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by Rachel Cooke (Jo [Harper]